Brand

Brand guidelines

Use these notes when representing AstraMakers in decks, listings, or partner materials. Prefer the live site for current copy.

Voice

How AstraMakers should sound

Professional, engineering-first, calm, and confident.
Every sentence must be technically credible. Prefer evidence over adjectives.
Avoid hype words: innovative, world-class, leading, powerful, cutting-edge, revolutionary, state-of-the-art, best.
Write like an engineering consultancy, not a startup pitch deck.
Never invent years of experience, client logos, certifications, or delivery counts.

Color

#050708

--bg

Page background

#081012

--bg-soft

Subtle bands

#0c1215

--panel

Surfaces and cards

#f5f8f8

--text

Primary copy

#9aa8ad

--muted

Supporting copy

#65f0dc

--accent

Primary accent / focus

#8be8ff

--accent-2

Gradient companion

Typography

Expressive sans used for headlines via Next.js font loading on the site.

UI sans stack for body copy and UI chrome.

Prefer clarity over ornament. Headlines should state the engineering offer, not a slogan.
Avoid default marketing stacks (Inter, Roboto, Arial) when replacing fonts — keep a purposeful pair.
Do not place detached badges or promo chips over hero media.

Logo

Primary logo — Use on dark backgrounds. Do not recolor. (/logo.png)
Favicon (SVG) — Preferred for modern browsers. (/favicon.svg)
Favicon (ICO) — Legacy fallback. (/favicon.ico)
Apple touch icon — 180×180. (/apple-touch-icon.png)
Android chrome 192 — PWA / Android. (/android-chrome-192x192.png)
Android chrome 512 — PWA / Android. (/android-chrome-512x512.png)
Open Graph image — 1200×630 social share image (generated route). (/opengraph-image)

Keep clear space around the mark. Do not stretch, recolor, or place the logo on busy photography without a dark panel behind it.